KCER

KCER is an independent television station (virtual channel 42) serving the Seattle, WA, area, and licensed to Kent, WA. The station is owned by ArgosyMTM Group since 2009, when it acquired KCER Media Group, which had run the station for 11 years.

Infobox

 * Callsign meaning: Kais(C)ER (original owner)

Original
KCER-TV first signed on in 1970 as a Kaiser-owned station licensed to Bellingham. In 1978, it became a Field station.

After Field Communications was liquidated, it could not find a buyer for KCER, so, along with its sister station in Philadelphia WKBS, it was shut down at the end of August 1983.

Revival
KCER-LP launched in 1998 as a low-power analog station licensed to Kent and using the Channel 42 frequency that had been vacant since 1983. It used a new version of the Field-era "Choice is Yours" branding, heavily using the color purple, and showed "local access" programming, as well as cheap foreign imports, B-movies, and other low-budget content.

In 2009, Argosy Communications (now known as ArgosyMTM Group since 2011) acquired KCER-LP. A news department was established, and a newscast was added, but the schedule mostly remained the same as it was since 1998.

In 2014, ArgosyMTM Group converted KCER from a low-power analog station to a medium-power digital station, dropping the "-LP" prefix. The .2 subchannel became a 24-hour news channel for Seattle.

In 2015, ArgosyMTM Group added its 4 new nationwide digital subchannels to the station, but kept the main and .2 programming.

In 2019, KCER added KidsNet to its subchannel lineup.

Subchannels
Subchannel (PSIP short name): Affiliation
 * 42.1 (KCER): Independent/local access
 * 42.2 (SEATTLE24): Seattle24 (24-hour news)
 * 42.3 (MTM): MTM
 * 42.4 (PREVUE): Prevue (local DTT program guide)
 * 42.5 (MTMKIDS): MTM Kids/Classix
 * 42.6 (KIDSNET): KidsNet

Slogans

 * In Seattle, The Choice is Yours, on Channel 42! (main branding)
 * Your Home, Your News (newscast and .2 subchannel branding)
 * Seattle's Home for Classics (.3 subchannel)
 * Before You View... Prevue! (.4 subchannel)
 * Seattle's Kids Superstation! (.5 through .6 subchannels)

Stand Up and Tell 'Em Seattle's Great!
You've got the spirit, and Seattle's lookin' great. Come on, let's hear it, you're proud of the Evergreen State. Our team is hometown, there's no town like our town. You're at the heart of it, 42's part of it. Stand up and tell 'em Seattle's great.

Hello Seattle/42 Loves You
There's a feeling in the air that you can't get anywhere except Seattle I've tasted a thousand yesterdays and I love the magic ways of Seattle Working side by side We share the growing pride Each time we touch the sky Every time we show It's all right here, you know We're all good neighbors, passing by! Makes no difference where I go You're the best place that I know Hello Seattle, Hello Seattle 42 loves you!

The One for All
42’s the one for all! Seattle’s got A hold of the good life And whenever it counts We’ll always be there! At the coast and country At the sound and sea And we’re proud to be part of the community! 42’s the one for all! For all the ways you’re growing! Reaching out and standing tall! For all the things we’re doing! 42’s the one for all! For all the times together! For moments you’ll recall! Seattle’s 42! 42’s the one for all! 42’s the one for all!